Always try and win clients you like and respect - and who like and respect you. Seems a simple statement and yet one which many find odd...

After working in the branding world for over 15 years we have seen our fair share of car crash companies and businesses simply wishing to...

“I didn’t have time to write a short letter, so I wrote a long one instead” wrote Mark Twain. However, modern day’s business...

It amazes me how many companies and individuals are willing to work for free, especially in the B2B market. Tenders, proposals, sales...

Simply put when people buy emotionally. I like that person, I need that item or service. However BEFORE they actually buy they have to...

You may have come across the same issues as myself; everyone is an expert. Literally everyone. There are hundreds if not thousands of...

In a previous article (ROI-What does it mean?) I spoke about how I believe that Return-On-Investment has killed businesses due to the...

All the below require leadership, big decisions, stepping back, clear communication and possibly quite a lot of outside help to ensure...

In this post I look at the most important questions to ask your sales and marketing department in order to help you to create and...

In the world of business there is so much talking going on that we end up coining these awful phrases and using words out of context in...

Brilliant minds create disruptive breakthroughs but they must ensure their tech creations push customers’ buttons too. Across the globe,...

In this post I will explain why I think straight talking is making a comeback. Thank goodness the days of fluff, acronyms and general...

I decided to conduct a survey to find out more about how businesses start their search for a new supplier. For years we've been told how...

People do business with people they trust. In business trust is everything. Difficult to create and so easy to destroy (just look at VW)....

So often we find business owners who aren't willing to hear the truth. Their business isn't doing as well as it should be or as they...

The more I write the more I understand what makes you lot read my words. Every day millions of articles are pumped out onto the internet...

News can now be viewed and consumed as it happens and I am not talking about the usual 10pm show. TV programmes are being replaced by...

Why is it that companies see marketing as a department of the business? Either something they outsource or something that ends up being...

I haven't the time *slam* - Seriously, f**k off *slam* - No! I don't want one thank you! *slam* It seems that being rude to sales people...

Oh dear! Perhaps this is a bad idea on my part seeing as I’ve now opened a can of worms. Here I am going to have to justify the price...